Tesla is opening up its EV charging network to competitors.

7,500 Superchargers will be available to all EVs in the U.S. by the end of 2024. And Tesla committed to providing thousands more by 2030.

As a result, competitors like Rivian and Ford will soon be able to use Tesla’s Superchargers.

It’s no secret that Tesla’s the big dog in this space. So why would they make things easier for people driving their competitors’ vehicles?

Let’s go over a few pros and cons:

Pros:

💪 | Increases their industry’s value by improving EV charging infrastructure.

💸 | Gives them access to government subsidies and an additional revenue stream.

😥 | Helps reduce range anxiety. As more EV chargers become available, more customers will feel comfortable about EV driving ranges.

🥇 | Strengthens leadership position—i.e. they won’t be perceived as just another self-interested automaker.

Cons:

😑 | Loss of competitive advantage. Opening up their charging network could diminish an historic edge that they’ve had.

🔒 | Can’t lock customers in. Superchargers kept some Tesla customers loyal.

👯‍♂️ | Brand dilution. Allowing competitors to use the Tesla name and Supercharger network could dilute the Tesla brand if not managed carefully.

Overall, the pros seem to outweigh the cons.

Anyway, in the spirit of partnerships, let’s wrap this section up with Elon giving Ford a pat on the back for their EV strategy.

New Podcast: What Software Buyers REALLY Think About Their Vendors

Anand Sanwal is the Co-Founder & CEO of CB Insights, a tech marketplace platform that helps organizations make buying decisions quickly and with confidence.

We covered lots of ground in this episode—there should be something in here for just about anyone:

• lessons from growing the CB Insights newsletter to nearly 1M subscribers

• "human-in-the-loop" as a differentiator, and whether or not AI poses a risk to this

• how CB Insights's new product, YARDSTIQ, delivers quant & qual data for market landscapes

• how competitive intel should change as organizations grow and mature

• why all-in-one platforms have an advantage over point solutions today

Advice from the Community

1,000+ messages are exchanged every month by your favorite Product Marketers in the Healthy Competition community. Here are some recent threads that got the community talking.

BTW, we just introduced a free 7-day trial for membership plans. If the content in this newsletter is interesting to you, then you’ll fit right in.

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• Sr. Competitive Strategy Analyst @ Palo Alto Networks

PS: Are you hiring for PMM or CI? Reply to this newsletter to get it added for free and seen by hundreds of PMMs and CI pros.

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Quick Tip

🥥🍍🥑 Fruity Memes 🍎🍉🫐

@healthycompetition

"That's a stereotype and it's offensive" #competitiveintelligence #saas #b2bmarketing #productmarketing #pmm #businesstok #techtok

Snippets

• ☁️ | Render, a cloud platform startup, raised $50M to go after the “big three” cloud providers.

• ✨ | Cosmos, a Pinterest alternative for creatives, just raised $6M.

• 📧 | beehiiv, the email platform that this newsletter is built in/sent from, raised $12.5M to take on incumbents like Mailchimp, Substack, and ConvertKit.

• 🥊 | Elon Musk and Mark Zuckerberg might fight in a cage match.

• 🤖 | Bard got only 7% of the web traffic that ChatGPT did last month.

• 📱 | Google Pixel launched a hilarious video series against iPhones called #BestPhonesForever

• 💻 | PeerSignal and OpenView launched the PLG Rising 40—a study that shares the top companies primed to take advantage of PLG.

• 🧐 | OpenView’s 2023 State of SaaS Talent Report reports that 6% of candidates evaluate companies by talking to competitor customers and product users.

Stay Healthy, my friends.

💚Andy