Andy McCotter-Bicknell

Hey! I'm Andy from Healthy Competition. Each week I share free tips, trends, interviews, and community updates relating to Product Marketing, Competitive Intel, and B2B strategy. If you're into that kind of stuff, I think you'll like it. And if you find that it's not for you, you can unsubscribe whenever :-)

When Competitors Lie About You

How most competitive intel practitioners recommend you respond

Andy McCotter-Bicknell

Andy McCotter-Bicknell

Talk to Your Competitor's Customers

Also: HockeyStack's CRO on how they compete in their category

Andy McCotter-Bicknell

Andy McCotter-Bicknell

Make Your Marketing Stick With Competitive Intel

Also: how Apple addresses the competition

Andy McCotter-Bicknell

Andy McCotter-Bicknell

Not Legal Advice

The grass isn't always greener

Andy McCotter-Bicknell

Andy McCotter-Bicknell

Why You Should Approach Buyer Research Like A Seller

Also: how a startup is competing against Miro and LucidChart

Andy McCotter-Bicknell

Andy McCotter-Bicknell

Very Important Newsletter

Andy McCotter-Bicknell

Andy McCotter-Bicknell

Disrupting Zapier

Also: what you should know before hiring for competitive intel

Andy McCotter-Bicknell

Andy McCotter-Bicknell

Differentiating Through... Dinners?

Also: the power of self-awareness

Andy McCotter-Bicknell

Andy McCotter-Bicknell

How River is Disrupting the Event Software Category

Also: why market leaders shouldn't punch down

Andy McCotter-Bicknell

Andy McCotter-Bicknell

How Procore Does Competitive Intel

Andy McCotter-Bicknell

Andy McCotter-Bicknell