Death to Meaningless Messaging

"Easy to use" (and other empty claims)

"We need to be different to win"

...do you though?

When Competitors Lie About You

How most competitive intel practitioners recommend you respond

Talk to Your Competitor's Customers

Also: HockeyStack's CRO on how they compete in their category

Make Your Marketing Stick With Competitive Intel

Also: how Apple addresses the competition

Not Legal Advice

The grass isn't always greener

Why You Should Approach Buyer Research Like A Seller

Also: how a startup is competing against Miro and LucidChart

Very Important Newsletter

Disrupting Zapier

Also: what you should know before hiring for competitive intel

Differentiating Through... Dinners?

Also: the power of self-awareness

How River is Disrupting the Event Software Category

Also: why market leaders shouldn't punch down

3 Key Traits of Exceptional Competitive Intel

How to apply them, and more from Procore's Competitive Intel Lead