My Competitive Intel Survival Kit

"Our biggest competitor is the status quo." 🤦🤦🤦

We've all seen these quotes tossed around LinkedIn from tech titans like Bezos and Thiel. But let's be real… they built Amazon and PayPal. They weren't building your average B2B SaaS.

Here's the reality: 65% of your sales opportunities involve direct competition right now. Not theoretical competition. Not "the status quo." Actual companies with actual salespeople trying to win the same deals that you are trying to win.

That's why I built the Competitive Intelligence Survival Kit that I'll be unpacking for free at Day Camp in a couple days. I'll reveal the essential tools every marketing team needs to navigate today's competitive environment.

Here's a sneak peek at the first three:

1. The Competition Radar

I'll show you the specific questions I answer before bothering to track an upstart competitor:

• What's their funding situation?

• How's their headcount growth trending?

• What partnerships have they formed?

• and more

This isn't about obsessively watching every move. It's about knowing where to look and what actually matters.

2. The Customer Connection

My favorite sources for competitive intel aren't fancy research reports or expensive tools. They're:

• User interviews

• Comments sections of LinkedIn posts

• Subreddits

• Online communities

They check all the boxes: ✅ Easy to read through ✅ More authentic than not ✅ You can usually respond directly and ask for more details.

3. The Battlecard Blueprint

79% of CI teams arm their salesforce with battlecards. But let's be honest—most of them aren’t great.

They're overwhelming, outdated, and loaded with information that no sales rep will ever actually use in a call.

I'll show you how to create battlecards that focus on just three things.

But wait, there's more...

And that's just the beginning. At Day Camp, I'll reveal three MORE essential tools in your survival kit—including my all-time favorite that's helped companies increase competitive win rates by 30%.

Here’s who else you’ll learn from:

Session 1: Outwit, Outplay and Outlast the Competition: Tamara Grominsky sets the stage for why competitive strategy is essential for survival in 2025.

Session 2: Build Your Competitive Survival Kit: That's me! I'll break down the complete toolkit you need to navigate even the toughest market challenges.

Session 3: Master the Win/Loss Feedback Loop: Ryan Sorley shows how to use win-loss analysis to turn your toughest losses into a roadmap for future victories.

Session 4: Arm Your Allies for Success: Talya Heller reveals how to equip your sales team with the battlecards and positioning they need to win against competitors.

See you there?

Stay Healthy, my friends.

💚Andy