The Best CTA I've Ever Seen
+ the startup that's designing a sub-category to take on Zoom & Slack
The first rule of business is that there are no rules.
(did I get you with that Fight Club-esque hook?)
Case in point: let's talk CTAs. Do these sound familiar?
"if you liked this then please hit that 'like' button and subscribe for more!"
"wanna learn more? Book some time with our sales team."
"follow for more tips on abcdefg"
Should sound pretty familiar. Most CTAs look like this.
And to be honest, that makes sense. After all, it's the content that drives an audience's action. Not the "call" to action, right?
Not so fast.
The podcast, My First Million, took a different approach with their CTA recently. Instead of asking their audience to "please subscribe if you like this content," they rebranded their CTA.
They call it "the gentleman's agreement."
Here's how the co-host of the show, Sam Parr, describes it:
"Our agreement: If you watch more than 1 video on our youtube page, you have to subscribe. We work for you. All you have to do is spend 3 seconds clicking like. And we're even. That's the agreement. Everyone's doing it."
The result? Public shoutouts, screen shot confirmations...
...and tens of thousands of new followers on their YouTube channel:
data pulled from socialblade.com
So remember, there are no rules in business. You don't have to say things the same way that others say them. Even small things, like CTAs, can be flipped to help you stand out and win big.
Designing a Sub-Category to Take on Zoom & Slack
Howard Lerman was the Co-Founder and CEO of Yext for 16 years. Now he's building Roam, an All-In-One Cloud HQ for distributed companies.
We dug into lessons he learned at Yext, all-in-one vs. specialty products, his strategy for winning with Roam, TikTok's value for B2B companies, and a lot more.
Advice From The Community
2,000+ messages are exchanged every month by your favorite Product Marketers in the Healthy Competition community. To read the below conversations in full, sign up for the community here.
How do you report & summarize competitor earnings calls? Jarvis asked this questions and got 18 responses from community members. Read them here.
8 new Product Marketing and Competitive Intel jobs have been posted by community members over the past two weeks. Most members even offered to give intros to the recruiters and hiring managers. Check them out in the #jobs channel.
Tracy asked what the typical ratio is of people who register for a product launch webinar vs. people who actually attend. This thread got 12 responses—read them here.
Ok, now it's my turn to try the gentleman's agreement 😎
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Have a great weekend 💚