Build Competitive Landing Pages That Convert

Also: 81 free competitive examples for your swipe file

Author

Andy McCotter-Bicknell
February 14, 2024 • Estimated Reading Time: 6 minutes

Competitive comparison pages are part art, part science.

I've seen beautifully written pages with terrible conversion, and I've seen terribly written pages with fantastic conversion.

What's the deal here?? How can we break through the noise? How can we show our differentiation while still optimizing for conversion? And hey, what about those competitive SEO blogs... where do those fit in?

I've asked myself these questions multiple times over the years. So I figured we should bring in a couple of experts in the next Healthy Competition session and help us get some answers.

  • Lashay Lewis offers comparison page strategy for growth-stage B2B SaaS startups through her advisory, Authority Plug.

  • Federico Jorge delivers high-converting, SEO-optimized comparison pages for SaaS companies through his agency, Stack Against.

With their guidance, you'll leave this session with a clear path to building competitive comparison pages that nail your messaging, and convert your target audience at a higher rate than ever.

Register below and I'll see ya there 💪

New Session 🧠

Big thanks to our partners at Goldcast for helping us keep these sessions free! 🙏

Presented by Backstage Pass

Backstage Pass is a book of career and life lessons wrapped around a true rock and roll tale. It's been breaking the rules, winning awards, and topping the charts. Everywhere, it's getting near-perfect reviews!

You'll join Harvey in the story as he shares how he survived and thrived in the cut-throat music industry before joining the corporate world and launching the original Xbox.

You'll learn:

  • How he helped launch the first Xbox.

  • Why he used a technology shift to launch a new band.

  • Why companies are their own worst enemy.

  • Discover inspiration for your career!

Part business book, part personal memoir, Backstage Pass is packed with stories and lessons spanning the music, video game, and technology industries, leaving you equipped to embark on an adventure of your own.

“Can’t recommend this funny, absorbing, pacy – and, above all, unique – story enough” - Shindig Magazine (five-star review)

50% Rock and Roll | 50% Business | 100% True

JUICY SCOOPS 🧃

What’s happening now

Mark Zuckerberg shared a video comparing Meta’s Quest 3 to its new big competitor, the Apple Vision Pro 👇

What do you think? 👀

Login or Subscribe to participate in polls.

EXAMPLES 🍊

Your weekly dose of vitamin C(ompete)

New swipe file just dropped 💚 

It's called Competitive Snacks, and it has all my fav competitive marketing examples.

  • You can't filter,

  • there are no categories,

  • it's laid out in the style of my Piczo from back in 6th grade,

and I think you're gonna enjoy scrolling through it :-)

  • 81 examples

  • 21 stories

  • 12 hours of my time 🤪

  • 100% free

My only ask: if you like it, please share it with someone else who might too!

COMPETE GEEKS ONLY 🛑✋

From the Community

Here are a couple threads that got folks talking this week.

“Wait, what’s the Healthy Competition Community again?”

It’s where 100+ Product Marketers and Competitive Intel practitioners connect and share tips to help each other win.

Peachy memes 🍑

Stay Healthy, my friends.

💚Andy