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- Competitive Mindset for 2024
Competitive Mindset for 2024
Also: the CI salary survey, Intercom's new home page, and more
I had a blast at the Spryng conference last week.
One of my fav soundbites came from Alina Vandenbergh, Co-CEO at Chili Piper.
When Chili Piper first started out, they didn’t have many competitors. Now, they have a ton—and they view it as a positive.
i.e. they see a correlation between their competitors’ growth and Chili Piper’s growth.
This is the exact mindset that all companies should be adopting in 2024.
I love when we win deals and I get to put ‘competitor’ as the attribution.
ICYMI 🤑
We launched a salary survey to help competitive intel practitioners get paid what they deserve.
If you're a CI practitioner or PMM who has CI responsibilities, you should fill it out!
it's 100% anonymous
will take you <5 minutes to complete
we'll publish the results in a few weeks
JUICY SCOOPS 🧃
What’s happening now
💦 | Gatorade’s taking action against new trendy alternatives [more]
📖 | Kindle’s biggest competitor just launched a color e-reader [more]
🛒 | Amazon set up secret war rooms to outcompete Trader Joe’s [more]
🧱 | Notion’s strategy against Google and Microsoft? Be like legos [more]
💬 | Airchat aims to disrupt text-based social media competitors like X [more]
🧑💻 | GitHub’s Copilot became the go-to coding assistant. Now, Google’s throwing their hat in the ring [more]
EXAMPLES 🍊
Your weekly dose of vitamin C(ompete)
Intercom launched a new website and put a competitive comparison right on their homepage.
Loved this unique way of framing G2 performance.
Check out their new website, if you haven't already—it's actually fun to scroll through*
*something I never thought I'd say about a B2B website
COMPETE GEEKS ONLY 🛑✋
From the Community
Here are a couple threads that got folks talking this week.
“Wait, what’s the Healthy Competition Community again?”
It’s where 100+ Product Marketers and Competitive Intel practitioners connect and share tips to help each other win.
Here are some more goodies if you want to keep the party going:
Check out my swipe file (free). It has all my fav competitive marketing examples.
Listen or watch my podcast, Ready for Launch (free). I compete against my co-hosts, Jason and Tamara, to bring you the most interesting product launches.
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Stay Healthy, my friends.
💚Andy
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