I had a blast at the Spryng conference last week.

One of my fav soundbites came from Alina Vandenbergh, Co-CEO at Chili Piper.

When Chili Piper first started out, they didn’t have many competitors. Now, they have a ton—and they view it as a positive.

i.e. they see a correlation between their competitors’ growth and Chili Piper’s growth.

This is the exact mindset that all companies should be adopting in 2024.

JUICY SCOOPS 🧃

What’s happening now

• 💦 | Gatorade’s taking action against new trendy alternatives [more]

• 📖 | Kindle’s biggest competitor just launched a color e-reader [more]

• 🛒 | Amazon set up secret war rooms to outcompete Trader Joe’s [more]

• 🧱 | Notion’s strategy against Google and Microsoft? Be like legos [more]

• 💬 | Airchat aims to disrupt text-based social media competitors like X [more]

• 🧑‍💻 | GitHub’s Copilot became the go-to coding assistant. Now, Google’s throwing their hat in the ring [more]

EXAMPLES 🍊

Your weekly dose of vitamin C(ompete)

Intercom launched a new website and put a competitive comparison right on their homepage.

Loved this unique way of framing G2 performance.

Check out their new website, if you haven't already—it's actually fun to scroll through*

*something I never thought I'd say about a B2B website

COMPETE GEEKS ONLY 🛑✋

From the Community

Here are a couple threads that got folks talking this week.

“Wait, what’s the Healthy Competition Community again?”

It’s where 100+ Product Marketers and Competitive Intel practitioners connect and share tips to help each other win.

Stay Healthy, my friends.

💚Andy