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- Barbie vs. Oppenheimer: The Results Are In
Barbie vs. Oppenheimer: The Results Are In
+ 13 Tips To Gain a Competitive Advantage
Andy McCotter-Bicknell
July 27, 2023 ā¢ Estimated Reading Time: 8 minutes
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Big movie weekend.
Youāre probably familiar with the Barbie + Oppenheimer madness.
Barbie ended up with the larger opening weekend ($337M vs. Oppenheimerās $174M), but the real āwinnersā were movie goers and the film industry as a whole.
Thatās why competition is great!
But TBH Iām sad that the Barbenheimer era is coming to a close.
So letās keep this theme going and reminisce on famous head-to-head, same-day releases in media.
Guess who won in each match-up below then scroll to the bottom of this newsletter to see the results š
 June 8, 1984  September 24, 1991 |  September 11, 2007  March 20, 2020 |
Snippets
š | Weāve published 50 episodes of the Healthy Competition podcast! To celebrate, hereās a mini-book of 13 tips that we learned from guests along the way, such as the Co-Founders of Writer, CB Insights, ProfitWell, GTMfund, Equals, AudiencePlus, Roam, and more!
šŖ¦ | Sometime we see tons of competition invest in one idea, but no real winner ever emerges.
š§µ | Itās probably too soon to make a call on the whole Threads vs. Twitter (X?) thing.
Quick Tip
Canāt think of a good headline for your home page? Just use a reputable testimonial, like Arc did.
Same is true for brand campaigns. Lean on the reputation of others to build yours up, like Whereby did in 2021.
Most Popular Podcast Episodes
New Healthy Competition podcast episodes coming next week! In the meantime, check out the most-listened to episodes š
How To Make 6-Figures as a Freelancing Product Marketer w/ Raechel Lambert
Category Creation & How To Be a Productive Product Marketer w/ Jason Oakley
Patrick Campbell: Taking Competitive Intel to the Next Level
Running a Competitive Intelligence Program Without a Competitive Intelligence Platform
PLG Product Marketing Masterclass w/ Madison Leonard & Anthony Pierri
āVSā RESULTS
 Ghostbusters earned $13.5 million on its opening weekend vs. Gremlinsās $12.5 million.  RHCPās Blood Sugar Sex Magik sold 300k copies in its first week vs. Nevermindās measly 6k copies. It wasnāt until January of the next year when Nirvanaās album finally hit number one on the Billboard Charts. |  Graduation sold 957k copies in its first week vs. Curtisās 691k copies.  In March of 2020, Animal Crossing: New Horizons sold 5 million copies vs. Doom Eternalās 3 million. |
š„„šš„ Fruity Memes ššš«
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Stay Healthy, my friends.
šAndy
PS: A couple ways I can help you whenever youāre ready:
The Competitive Playbook: Join 200+ students inside The Competitive Playbook. It teaches you the system Iāve used to build winning Competitive Intelligence programs, and get promoted.
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