Salary Survey Results
+ PLG Product Marketing Masterclass & Competing in Different Categories
The results are in!
91 anonymous Product Marketers and Competitive Intel folks shared their salary data with us to help improve pay transparency.
Here are some insights that stood out to us:
Ask for six figures: PMM and CI are high-impact roles. And they’re getting paid as such. 36 survey responders identified as having 0 - 3 years of experience in PMM or CI, and 24 of them reported still making six-figure salaries.
Bonuses are common: more than half of survey responders receive annual bonuses.
Pay jumps by experience: as you spend more time in the PMM and CI profession, make sure you’re up to speed on how much your salary should increase. Here are the averages we saw:
0 - 3 years of experience: $117,016
4 - 7 years of experience: $141,939
8+ years of experience: $169,501
But you can slice and dice the data a lot further than that. Feel free to make your own copy of the raw data and edit as you please.
Hope it helps guide your career and salary conversations in the coming months!
PS: a big thank you to The Compete Network for helping me get the word out on this survey. They publish great content to help folks learn about Competitive Enablement. Check ‘em out!
PLG Product Marketing Masterclass
This is "the PLG episode" and I was joined by two powerhouse PMMs to guide me through it. Madison Leonard is a PLG Product Marketer & advisor to early & late-stage startups and Anthony Pierri is a Co-Founder at Fletch PMM, a Product Marketing advisory for early stage B2B SaaS startups.
In this episode, you’ll learn:
Common PLG misconceptions
How PLG differs from sales-led
How to structure a PMM team to support a PLG strategy
The mistake that most PLG startups make with their website messaging
Advice from the Community
2,000+ messages are exchanged every month by your favorite Product Marketers in the Healthy Competition community. Here are some recent threads that got the community talking.
Not a member? Easy peasy. Just join here.
Every website should explain “why us” vs. the status quo on their website. Try slotting it into your About Us page like G2 does.
Good reminder from Christina Garnett 💪
New Product Marketing Jobs
Product Marketing Lead @ Capchase
Product Marketing Manager @ Adobe***
Salary range is $92,800 - $161,700
Product Marketing Manager @ ZoomInfo***
Comp range is $97,600 - $122,000
***a member in the Healthy Competition community can help make an intro. Join here.
🥥🍍🥑 Fruity Memes 🍎🍉🫐
🙄🙄🙄 #b2bsales #salesdemo #saas #techtok #corporatehumor #businesstok #techsales #productmarketing
A bit more of a heads up next time huh? #productmarketing #pmm #saas #b2bmarketing #techtok #corporatehumor #productlaunch
What'd you think of this week's newsletter?
That’s a wrap. Let me know what you think of the new email format and design in the poll above. I moved to a new email provider and tried to make this one a bit different from usual.
Stay Healthy, my friends.