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Salary Survey Results
Also: how to disrupt a category
Big day today!
Our competitive intelligence salary survey results are in š¤
Letās cut to the chase. I teamed up with my friends Mindy and Farhan to pull some interesting takeaways from the 103 submissions we received:
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Thereās plenty of more you can dig into though. Iāll link the raw data below. Hopefully itās helpful for you!
TIPS FROM THE TOP š§
How RevenueHero is disrupting the āLead-to-Account Matching and Routingā category
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āTell me the origin story of RevenueHero and the gap that you saw in the marketā
The founders were early employees of Freshworks and saw the company go from <100 employees to IPO. But when growing Freshworks, one big issue they saw was super long sales cycles even for high-intent buyers. It made buying feel like a headache and hurt their bottom line.
Nobody should have to endure tedious inbox monitoring and back-and-forth email exchanges during the purchasing process. So they started RevenueHero to solve it.
āHow do you differentiate RevenueHero from established competitors in your space?ā
RevenueHeroās three primary differentiators are:
Product: Superior product with capabilities that competitors donāt have. To name a fewā¦
See everything about a meeting with a potential customer without stressing about why a meeting wasn't booked or how it got scheduled with the wrong person.
Give customers the flexibility to route and distribute meetings based on what their GTM motion and ACV demands.
Match prospects to owners based on any property, not just domain.
Always up-to-date data synced back to your CRM. For example, meetings are marked as completed automatically so that you don't have to run behind reps to update fields.
Service: We offer 24/7 live support for all tier customers. Weāve heard from our customers that they did not get this level of quality, instant support from our competitors.
Price: Weāre much more reasonably priced, making it easy to drive higher ROI than from our competitors.
āWhat are some of the biggest challenges you've faced while trying to disrupt the market? How have you tackled them?ā
Like any startup going against a more well-known brand, we face credibility challenges. Even though we have product parity, our competitors have landing pages saying we donāt, and many prospects trust the bigger brand.
To combat this, we ran a cheeky competitive campaign called #SpicyMysterySeriesā it was a fun way to share what we offer with the world and dismiss inaccuracies.
It was only possible because our product supports the claims, and is backed up by our customers. Nothing beats happy customers whoāve switched to you from incumbents.
āWhat's one insight or lesson learned that's been critical to your competitive success?ā
There's a couple of things:
Most companies just bid on competitorsā keywords, publish SEO landing pages, then call it quits. At RevenueHero, we've not shied away from being vocal about our competitors, especially when weāre up against them in a deal. The key, however, has been to stay respectful, state the facts, and help prospects understand the differences between us.
I think the industry as a whole has lost track of this SaaS ideal: be a partner and easy to do business with. At RevenueHero, we believe SaaS should be reasonably priced, companies should be a partner instead of a vendor, and customers should get more value from a product every single month. Our customers love us for this.
What'd you think of this mini interview? |
JUICY SCOOPS š§
Whatās happening now
Your competitive landscape is probably expanding:
š£ļø | OpenAI and Google Gemini launched āvoice modesā within 24 hours of each other. Who did it best? [OpenAI vs. Google]
š | Uber and Instacart partnered to give Doordash a run for their money [more]
ā | The X / Twitter competitor that no oneās talking about isā¦ [more]
EXAMPLES š
Your weekly dose of vitamin C(ompete)
The browser wars saw Netscape and Microsoft vying for internet supremacy in the '90s. It began with Netscape's Navigator launch in 1994 and Microsoft countering with Internet Explorer. The rivalry peaked with stunts like Microsoft's team dropping off their IE logo at Netscape's campus. The Netscape team toppled the logo with their own Mozilla mascot, holding signs that read "Netscape 72 Microsoft 18ā (their market share at the time). |
COMPETE GEEKS ONLY šā
From the Community
Here are a couple threads that got folks talking this week.
āWait, whatās the Healthy Competition Community again?ā
Itās where 100+ Product Marketers and Competitive Intel practitioners connect and share tips to help each other win.
Peachy memes š
Here are some more goodies if you want to keep the party going:
Check out my swipe file (free). It has all my fav competitive marketing examples.
Listen or watch my podcast, Ready for Launch (free). I compete against my co-hosts, Jason and Tamara, to bring you the most interesting product launches.
Sponsor this newsletter. Get in front of 1,200+ competitive intel practitioners and product marketers.
Stay Healthy, my friends.
šAndy
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