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Prime Day Competitors (and how Amazon is dealing with them)

Prime Day Competitors (and how Amazon is dealing with them)

+ Addressing Burnout in Product Marketing

Andy McCotter-Bicknell
July 13, 2023 • Estimated Reading Time: 7 minutes

Amazon was brilliant for this move.

They saw shoppers spending billions during Black Friday and Cyber Monday.

So they invented their own version of these “holidays” in 2015 and called it Prime Day.

But the real genius was plopping it at the opposite end of the calendar year. This way, buyers could recoup from the prior year’s holiday shopping and have more money to spend.

Here’s how things have progressed:

^{*sources: Digital Commerce 360, comScore, Inc., Insider Intelligence}

Now, other retailers want a piece of the pie. Three competing shopping events are taking place during the Prime Day timeframe this year.

Target: Circle Week (7/9 - 15)
Walmart: Walmart Plus Week (7/10 - 13)
Best Buy: Black Friday in July (7/10 - 12)

Amazon’s answer to these new threats? An easier-than-ever shopping experience + more deals than any previous Prime Day event via three new features:

Invite-only deals: Allow you to request an invite to purchase a product in advance of Prime Day. This helps Amazon offer more deals, but in more exclusive quantities.
Reimagined lists: View and manage your saved items in a centralized spot. This helps buyers quickly find and buy items from their list that are on sale.
Buy Again 2.0: Highlights items you’ve purchased before that are now on sale.

We’ll see how Prime Day holds up for Amazon over the next few years with this new wave of competitors jumping in.

Did you buy anything for Prime Day?

Snippets

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