Think We're Onto Something...

Also: the "relief fund" that a company set up for their competitor

Andy McCotter-Bicknell
October 26, 2023 • Estimated Reading Time: 6 minutes

Yo!

I’m blown away at the response we got for the Healthy Competition Talent Collective.*

Two weeks ago, I invited Product Marketers and Competitive Intel practitioners to join the collective. Today, there are 36 (!) candidates in the collective that are ready to speak with hiring managers.

Now, I’m opening it up to companies that are hiring.

If you’re hiring for Product Marketing or Competitive Intel practitioners, I urge you to check these candidates out. Here’s a teaser of who’s in there:

consultants and freelancers
full-time individual contributors through sr. director levels
experience working with world-class brands

Many of these candidates have not raised their hands as “open to work” in public spaces like LinkedIn. So you’ll be getting first dibs and can contact them directly :-)

Please note that once you apply, I have to approve your application before you can view the candidates. All applications are reviewed by me, personally. Feel free to follow up if you have any questions or feedback!

PS: Not hiring but know someone who is? Do me a favor and forward this email to them. Let’s get these awesome candidates some new jobs!

*ICYMI: the Healthy Competition Talent Collective is a new kind of job board that connects PMM and Competitive Intel candidates with employers who are hiring.

The biggest compete event of the year is almost here.

Compete Week is a two-day hybrid event filled with best practices for competitive intel pros. The lineup is incredible.

Here are a few sessions that I can't wait to tune into:

Mark Kosoglow, CRO at Catalyst: how modern revenue leaders winning business more efficiently than competitors
Jessica Davis, Manager of Competitive Intelligence at HubSpot: how HubSpot builds battlecards to support every stage of a deal
Sydney Sloan, CMO of Drata, & Katie Berg, VP Marketing at Klue: how to win the competition for brand supremacy

I'll also be there leading a session about building and launching rip n' replace campaigns: why they're important, how to get started, and tracking success.

JUICY SCOOPS 🧃

What’s happening now

📈 | G2 released their 2023 State of Software report. Here are a couple interesting findings:
- B2B software is growing 7% per quarter
- The fastest-growing software market by new product growth is AI with Midjourney, ChatGPT, and DALL·E 2 being the most-visited products
🎮 | Both Playstation and Xbox ran competing ads on the Las Vegas Sphere, paying upwards of $450k each.
🪦 | A Twitter alternative, Pebble, is shutting down. The CEO said, “I think the competitive landscape evolved faster than we had thought.”
🤖 | Zhipu AI raised $342M, hoping to become China’s OpenAI or Anthropic.

EXAMPLES 🍊

Your weekly dose of vitamin C(ompete)

Codi is running a promotion to steal WeWork customers. Check out their landing page URL: codi.com/wework-relief-fund 😂

What do you think of this type of campaign?

COMPETE GEEKS ONLY 🛑✋

From the Community

Here’s a teaser of a cool workflow that a member dropped in the Healthy Competition community this week.

“Wait, what’s the Healthy Competition Community again?”

It’s where 100+ Product Marketers and Competitive Intel practitioners connect and share tips to help each other win.

Peachy memes 🍑

Stay Healthy, my friends.

💚Andy

PS: Last call…

Only a few days left to register for the course, Ready for Launch 🚀 - The PMM’s Guide to Product Launches.

Join me, Jason Oakley, and Tamara Grominsky as we cover everything you need to run a repeatable, efficient product launch from start to finish. Built for new or experienced PMMs.