The Case for Diversified Product and Audience Strategies
How Dr Pepper Fought the Cola Duopoly
+ Behind the Scenes of a Viral Guerrilla Marketing Campaign
+ Lessons From Building a GTM Operating System
+ 13 Tips To Gain a Competitive Advantage
+ Lessons from Leading Competitive Intel at Oracle, AWS, and Databricks
+ Addressing Burnout in Product Marketing
+ Becoming a PMM Creator
+ Transitioning From Government to Corporate Competitive Intel
+ What Software Buyers REALLY Think About Their Vendors
+ Building a Business Alternative to Excel
+ Owned Audience as a Competitive Moat