Very Important Newsletter

Disrupting Zapier

Also: what you should know before hiring for competitive intel

Differentiating Through... Dinners?

Also: the power of self-awareness

How River is Disrupting the Event Software Category

Also: why market leaders shouldn't punch down

3 Key Traits of Exceptional Competitive Intel

How to apply them, and more from Procore's Competitive Intel Lead

Let's Clear This Up

Threat categories & recommended software for competitive intel

Salary Survey Results

Also: how to disrupt a category

No One Wants Your Research

What they DO want, and other learnings from Asana's Head of Compete

Competitive Mindset for 2024

Also: the CI salary survey, Intercom's new home page, and more

What You Should Be Getting Paid

Also: a framework for how vocal to be against competitors

The Ultimate Guide to AI Workflows for Competitive Research

Also: The fast-food restaurant that won the "chicken wars"

How to Build Rip n' Replace Campaigns

Also: this company hired a team to protest against a competitor